“Jewels-casing-window setting”, here is the impeccable triumvirate that governs the showcasing of bracelets, necklaces and earrings in an unescapable silk or velvet décor. A classic, yet slightly monotonous routine for passersby screening retailers’ windows and looking for a sparkle in those pristine ensembles: a new prop, some unusual lighting or an original setting to spice up. Le Sens du Détail is thrilled to share Célia Mastorchio-Fabbri’s work: a graphic storyteller, she specializes in staging precious jewels through her art. We love her bold choices that mix art and culture altogether, as she shakes up a somewhat established classicism. What if her abundant graphic environment that surrounds jewels staging was the new black for your upcoming collection?

A rich graphic world we love to love

Graphic designer Célia Mastorchio-Fabbri takes staging very much at heart. Her elegant graphic layouts provide a perfectly refined casing for the delicate jewelry pieces she is entrusted with. Her art includes mixing among techniques, i.e. collage, painting or patching to craft no-mundane masterpieces for her Jewelry industry clients. Let’s unveil some artwork as a reverie piece, where birds outline a precious brooch, or fan-shaped pendants showcased as part of a lightly sketched, yet utterly sharp silhouette. Turning her back on traditional minimalist settings that expose lonely jewelry pieces on blank backgrounds, Célia Mastorchio-Fabbri’s main asset is to create unique graphic stories in her statement style. Her fancy world provides the grounds upon which each visitor is free to compose their own tale.

At Le Sens du Détail, we are fond of her imaginary that joyfully blends classic painting, symbolism and mythological symbols: Célia brings a fresh look fed with cultural references to play with the established rules of luxury, and softly shift them.

Unlike the uniform, neutral monochromes, she crafts pictures where the nested jewel tops the bill. Through her master of graphic storytelling, Célia Mastorchio-Fabbri puts forward a bold, different sense of aesthetics that jostles the usual routine and captures the gaze: with a refreshed setting, jewels also show different facets, sometimes unseen ones.

Shaking it up is the new black

My consulting activities to support designers, retailers and distributors often include a part where we work on highlighting their unique features. Beyond the quality of the collection itself, or the precise making and crafting of the pieces, their overall presentation setting and visual environment matters more than it seems. Célia Mastorchio-Fabbri’s statement work highlights a strong branding and narrative, whether to support the launch of a new collection, add magic to a show or kick off a season. Her sensible work is irresistible because of an abundant imaginary and a poetic touch. Designers or retailers who choose to feature her art as part of their offer make a winning bet: customers, prospects or simple passersby will turn their heads and comment. Eventually, staging jewelry within a rich visual environment will not distort their precious features – crowned on paper, diamonds, pearls and gemstones are all the more vibrant.

At Le Sens du Détail, we focus on highlighting designers and retailers’ unique features by providing a no nonsense visual identity. We walk them through a range of solutions that will match their personality, while bringing the spark: it only made sense to team with Célia Mastorchio-Fabbri to scale up and stand out.

Photo credit : Célia Mastorchio-Fabbri 

Site web : https://celiafabbri.com/en/